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Why do we care about OKR ?
Managing a company’s performance relative to goals is important. OKRs (Objectives and Key Results) have been found by the tech industry to be a good way to do that. See https://en.wikipedia.org/wiki/OKR for a history of OKRs. See Measure What Matters, by John Doerr for a great read on how they started to be used at Google.
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